If GYMSHARK wants to be relatable to “REAL PEOPLE” then why not use real people instead of “Plus Size” models in their ads? At the end of the day GYMSHARK is still a fitness brand and the people representing the brand should be, to some degree, into fitness.
They have over 4million followers guys. I’m sure they get messages daily from “average lifters” who might not be the most muscular or the leanest in the gym, but still hold dear the values that showcase their love for fitness and taking care of themselves.
In my opinion going after “Plus Size” models is a cop out. To be a plus size model you have to STAY plus size to remain competitive and get work. This means, as much as they say they “exercise and eat right”, they are training to maintain a look that pays the bills. Not too fat, not too skinny.
In all my years I have never worked with a client who didn’t see steady progression whether they trained twice a week or 6 days a week. Consistency drives results and working out to “stay plus size” (overweight) just makes zero sense to me.
It’s a loaded subject and I’m sure I am going to catch hell from “Body Positive” activists. But if you actually WATCH the video, I think you’ll better grasp my stance on the subject.
VIDEO LINKS
(0:40) Nelly’s IG:
(5:43) Nelly’s Story:
(10:40)- Sonny Interview(s)
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46 comments
If GYMSHARK wants to be relatable to “REAL PEOPLE” then why not use real people instead of “Plus Size” models in their ads? At the end of the day GYMSHARK is still a fitness brand and the people representing the brand should be, to some degree, into fitness.
They have over 4million followers guys. I’m sure they get messages daily from “average lifters” who might not be the most muscular or the leanest in the gym, but still hold dear the values that showcase their love for fitness and taking care of themselves.
In my opinion going after “Plus Size” models is a cop out. To be a plus size model you have to STAY plus size to remain competitive and get work. This means, as much as they say they “exercise and eat right”, they are training to maintain a look that pays the bills. Not too fat, not too skinny.
In all my years I have never worked with a client who didn’t see steady progression whether they trained twice a week or 6 days a week. Consistency drives results and working out to “stay plus size” (overweight) just makes zero sense to me.
It’s a loaded subject and I’m sure I am going to catch hell from “Body Positive” activists. But if you actually WATCH the video, I think you’ll better grasp my stance on the subject.
——————VIDEO LINKS——————
(0:40) Nelly’s IG: https://www.instagram.com/p/CEpOxSBJnMY/
(5:43) Nelly’s Story: https://www.ditchthelabel.org/life-after-an-eating-disorder-with-nelly-london/
(10:40)- Sonny Interview(s)
https://goodness.me/body/366944/sonny-turner-plus-size-model
https://www.independent.co.uk/life-style/women/sonny-turner-plus-size-model-interview-body-confidence-weight-a8817916.html
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I think you are right about your opinion on the body positive movement; i also agree it would be more relaitable to hire inspirational people. But at the end of the Day, they are still a bussiness Just like modeling, and it needs to sell not to apeal to your personal spiritual wellbeing or growth; its all about catching the eye and the wallet. If anything i would disagree on body positive models existing at all, i mean, im not extremely fit nor i consider myself handsome or anything, But If i wanted to see normal people i would take a stroll not watch an ad. I think modeling should have standards, thats not bad its Just rational. Plenty of beautiful people do not model for a living, so If you dont want to do what it takes Just dont do it, do something else
At the end of the day, you’re going way in too deep on this whole Gymshark marketing thing. Marketing is what it is, and you’re smart enough to know that. I enjoy your content Scott, but you also need to admit that you’re doing these types of videos for views. I can’t decipher the difference between you doing these types of hate videos to make money and Gymshark’s marketing. Get back to educational stuff cause that’s what made you worth watching in the first place. Sorry man, not enjoying these unproductive pieces at all.
I like Alphalete. It is much better than Gymshark and have good fitness role models representing them
Algorithm
"Don't be happy with who you are. Be happy with who you could be."
Ok but 5:58, you can't say you had 3 eating disorders bulimia, anorexia and binge eating when bulimia = anorexia + binge. She had/has 1 eating disorder, bulimia.
You can get fat in the stomach because of to much stress… It triggers Cortisol…if you have no stress you can lose weight around the belly
What does any of this matter? Y'all act like big people who is going to the gym can't wear their gear! I support anyone who is starting their fitness lifestyle 💪
I truly doubt that she wholeheartedly embraces her body as is.
What they're trying to say is you don't have too look a certain way to work out
On the point! 🔥 Such a truth revealing video…admirations! 💜
Please do a video on "Fat Thor" belly
Shiiit I’ll take Ashley Graham’s body in a minute 😎
What’s “Plus Sized”? 6’5 and 300lbs?
They just became the planet fitness of gym wear.
📠 !
2:05 my Doc's comment👌🤣
The true natty still giving us the knowledge that can never be doubted salute 👏
So she did everything except exercise, Okay then .I will do anything but try to work out and put in work, I'm confused.
10:05 “fail! that’s not happening here.” hahaha dude i love you. You’re not about the emotional bull crap and facade the companies/media tries to pull. you are honest and logical and that’s golden. stay golden scott
How can this dude have 2.5m subs but only 40-50k views on his videos…. hmmmm someone buying fake subs here !
I have never seen fat gymshark male athlete.
Gym Shak
Even gymshark did not think of it @4:03. They clearly had other intentions.
Model??
Disgusting
From promoting fitness steroids to promoting obesity
There's 600k likes..
That's because if there was a dislike button it would have 10 million!!!
If you don't look good, you should feel like shit. That's what drives you forward! That's what inspires you to lift weight and eat clean till you achieve a good enough physique and you're proud of yourself! And the fact is, it doesn't take more than a couple of years(max.) to become proud of yourself.
Honestly, Benny here doesn't inspire me. Guys like Steve Cook do that.
The plus size trend needs to stop ✋ it’s unhealthy just like being a steroid user .. natural athletes should be promoted so people get motivated to be healthy and good looking
I really enjoy Obi at gym shark. He seems to have a good attitude and I like his workouts.
I’ve refused to buy anything gym shark because of Steve Cook. Because he’s a front runner in sports.
Holy shit I just realized I’m a gym shark model!
Like 80% of the female models on their website are overweight. I can’t even look at the swimsuit section it’s so disgusting!
She should not be any kind of model.
it’s not so much body positivity, i’m a bigger guy and i’m looking for workout clothing. me looking for clothing and seeing skinny or bodybuilders i wonder if these clothes won’t fit me. it makes me be able to estimate how i’d look in their clothing. it’s not so much them saying fat is healthy.
Very interesting, thank you. I agree with all your comments.
You can be pro ''real bodies'' without disrespect people who actually look for a having the bodybuilding physique!
I never once care if gym shark athletes were natural or not. Only those that want others to accept them are the only ones that make everything controversial.
Gymshark is yet another sellout company. Virtue signaling has gotten bad. They just sponsored a bunch of OBESE and/or African origin women. They’re pandering to the woke folk
i was browsing through their website a couple of days ago and it literally looks like they just grabbed random females off the street to model for them. I dont want to be rude, but none of them looked like model material. I thought i was on forever 21 for a second. I went on the mens sections and every. single. one. of them looked attractive and fit. Not a single overweight/obese male in sight. It is so funny how body positivity only applies to women.
Good Job Scott 💪🏻
You say “shark” funny. You from New England?
No one buys Nike or adidas or under armpit because of plus size models or “relatable guys” they buy merch because they have babes and ripped dudes sporting the brand and people often more than not desire to be those promoters and wear those clothing. That is the psychology behind it. You could argue that quality, fit, pricing and speed of service are crucial factors too but overall promoting out of shape male and female models screams “money publicity stunt”.
9:23 why couldn't they give the guy clothes that fit wowee is the sizing that bad. The shorts are cutting him off at his waist
It’s literally the equivalent of selling ‘go faster stripes’ on a car.