THE BIGGEST THING THAT HAS EVER HAPPENED TO ME – blogilates

GET THE BLOGILATES HOME GYM COLLECTION AT TARGET:

Exactly one year ago, I was sitting in a board room – heart racing, palms sweating, slightly delirious – waiting. Sam and I had just gotten off an international flight from Thailand, landed at LAX, and then boarded another flight to Minneapolis for one of the most important meetings of our lives.

I sat there nervously for the sporting goods buyer from one of the biggest retailers in the US to walk into the room and hopefully not hate the designs I was about to show him. I heard he was a REALLY tough one.

It seemed like forever that I was sitting there, waiting and waiting…but then, the door swung open. As soon as he walked in, I launched full force into presentation mode! I showed him how our vegan suede yoga mats got grippier as our hands got sweatier. I showed him how our fit journals have helped you guys achieve your goals! I felt like if I could JUST get him to not look down at his laptop for the duration of the presentation, then maybe I had a chance!

Afterwards, Sam and I weren’t sure what to think. No purchase order was made. But he did ask a lot of questions. A good sign…right? We had no clue. This was only the second time in our life when we tried pitching a retailer. The first time was when we first started making yoga bags over 10 years ago, and that other retailer had totally passed on us. So we never really tried again, and instead put all our efforts into building our own ecommerce site.

The next day we flew back home, didn’t tell anyone about our meeting, didn’t get our hopes up, and just resumed normal life…until the definition of normal changed a few months later.

I remember the toilet paper shortages, the hand sanitizer price surges, and the whole world just coming to a halt. And in the midst of all…was when we got the call.

TARGET WAS GOING TO ORDER 13 OF MY DESIGNS AND STOCK ALL THE TARGETS IN THE US WITH BLOGILATES PRODUCTS.

UHHHHHHHHHHH. WHAT.

We went into full production mode and designed, sampled, tested, and WORKED LIKE CRAZY to pull this collection together for a December 27th launch. At times, it felt nearly impossible to achieve the quality I wanted, at an affordable Target price point, in the timeline we were given, with factory shutdowns and port delays. But…I seem to live a life that thrives off of challenges. Problems always push me to the brink of my creativity.

Well guys…I just went to Target and umm, I think it is safe for me to get excited now…right?

cuz…

OMG ARE YOU KIDDING ME!!!?????? HOW IS BLOGILATES – A YOUTUBE SCREEN NAME I CREATED IN 2009 – NOW A LITERAL ACTUAL BRAND WITH LITERAL ACTUAL PRODUCTS ON THE LITERAL ACTUAL SHELF OF MY LITERAL ACTUAL FAVORITE STORE!!??????????

Because of you.

I would have never been able to do ANY of this if you had never chosen to work out with me. If you had never chosen to trust me. If you had never chosen to evolve with me. Thank you so much POPsters. Thank you for believing in me. Thank you for changing the course of my life.

Love you,
Cassey

BLOGILATES X TARGET COLLECTION:

Blogilates Premium Grip Socks

Blogilates Premium Workout Socks

Blogilates 2 Pack Booty Bands

Blogilates Premium Yoga Mat

Blogilates 2 Piece Resistance Bands

Blogilates Vegan Suede Yoga Mat

Blogilates Ultimate Fit Kit

Blogilates 32 oz Stainless Steel Water Bottle

Blogilates 62 oz Stainless Steel Water Bottle

Blogilates 12 Week Fit Journal

Blogilates 3 LBS Gold Weights

Blogilates 5 LBS Gold Weights

Blogilates 8 LBS Gold Weights

#findthejoyinfitness

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My outfit & yoga mat are from:

Here is where I get all of my music! Epidemic Sound:

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